This article investigates direct-to-consumer advertising in Sweden for Gardasil, the HPV vaccine, as a contemporary gendered technology of the adolescent girl body. It explores how, by constructing girls as ideal users of the vaccine, advertising campaigns encourage adolescent girls to vaccinate themselves. Using a feminist visual discourse analysis, the article examines how different girl subjectivities are constructed through advertising, and presented as fit for Gardasil use and consumption. It highlights how, along with their parents, adolescent girls in Sweden are encouraged to assume responsibility for managing the risks of cervical cancer in order to help secure their future health, sexuality and normality. It argues that the Gardasil campaign, in being addressed to individual members of the population, serves to articulate global and national discourses of girlhood, sexuality, (sexual) health responsibility, risk management and consumption.
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From Risk to Resistance
Girls and Technologies of Nonviolence
Laurel Hart
, the application of these technologies to addressing pressing global concerns such as violence toward girls and women (in universities, on the streets, in schools, and so on) is vastly under realized. Indeed, much of the work to date on mobile and
Claudia Mitchell and Jacqueline Reid-Walsh
The fifty-fifth session of the Commission on the Status of Women took place at the United Nations Headquarters in New York from 22 February to 04 March 2011. Representatives from Member States, UN entities and Economic and Social Council (ECOSOC)-accredited NGOS from all regions of the world attended the session. Amongst the many themes and issues discussed, several were critical: as a priority area, the access of girls and women to education, training and science; as a review theme, the elimination of all forms of discrimination and violence against girls; and as an emerging theme, sustainable development and gender equality. These themes and issues highlight the significance of literacies, literatures and technologies (old and new) in the lives of girls, but they also signal the presence (and absence) of other texts such as policies and policy documents in relation to such areas as, for example, Teachers’ Codes of Conduct, and Water and Sanitation that affect the lives of girls around the world.
Dustin William Louie
conducted in Western Canada ( Louie 2016 ) points to social media being responsible for this large-scale recruitment into the exploitative sex trade. Using technologies of nonviolence offers a promising framework for conceptualizing educational approaches to
Paula MacDowell
101 Technology Fun. While the findings are not intended to be representative of everyone who identifies as a girl, they do reveal some of the ways in which contemporary media texts are appropriated, negotiated, rejected, and remade by female youth
Melanie Kennedy and Natalie Coulter
contemporary social anxieties and debates about vulnerable group members’ uses and navigations of new media (newer at least than the platforms and technologies girls studies scholars such as Harris were writing about over a decade ago) get projected. It seems
“Stumbling Upon Feminism”
Teenage Girls’ Forays into Digital and School-Based Feminisms
Crystal Kim and Jessica Ringrose
life” (2016: 5) and is increasingly present in schools. There is limited research, however, as Jessalyn Keller (2016) has observed, that examines how young feminists use social media technologies to develop their burgeoning feminist identities. There
Claudia Mitchell
dominant social constructions of adolescence. The contributors to this issue add significantly to this work in locating age more centrally in girlhood discourses that intersect with geography, technology, class, race, sex, gender, and sexuality. They do so
Terms of Silence
Weaknesses in Corporate and Law Enforcement Responses to Cyberviolence against Girls
Suzanne Dunn, Julie S. Lalonde, and Jane Bailey
’ participation can truly flourish. 2 Our conclusion suggests necessary reforms. Julie’s Story Ever since I was a young girl, I’ve been an early adopter of online technology. I got my first e-mail address in 1995. Long before Tumblr and social media, I discovered
Sarah Hill
(2012) terms technologies of nonviolence. I argue that, far from being trivial, disabled girls’ self-representation practices are often intended to advocate for and raise awareness of disability while providing them with a much-needed voice and