In Argentina, trans people have experienced extreme marginalization exacerbated by authoritarian dictatorships. Despite this history, since the return of democracy in the 1980s Argentina has witnessed legislative changes as an outcome of extensive trans activism. Travestis became more visible as they protested police brutality. Travesti mobilization brought more visibility, specifically within the media industries. To elucidate their participation in media, this article focuses on travesti celebrity Florencia de la V in Los Roldán (2004–, Telefe). I examine the representation of travestis on telenovelas and how fictional characters have an effect on structuring a star's career through the telenovelas’ ability to blur the distinctions between character and star. Ultimately, this article questions the introduction of mainstream audiences to gender-nonconforming characters through the industry's incorporation of travesti stars in relation to themes of scandal and domesticity. I build on the work of trans scholars Blas Radi and Lohana Berkins, who theorize travesti identities as politicized non-binary bodies.