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Coming of Age with Proctor & Gamble

Beinggirl.com and the Commodification of Puberty

Sharon R. Mazzarella

Puberty and her first period are among the most important rites of passage in a girl's life. Cashing in on this, transnational corporate giant Proctor & Gamble created the website beinggirl.com in 2000, to provide “a forum for girls to explore their collective interests and receive guidance in choosing the right feminine protection products provided by Tampax and Always at the very start of their cycles.” Featuring podcasts, polls, quizzes, an advice column, games, downloads, and a discussion board, beinggirl.com looks like many other commercially-created online spaces for girls. Employing an “experiential analysis” methodology, this article deconstructs beinggirl.com as a site that has both a corporate imperative as well as the self-proclaimed intention of providing a space for girls.

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Claudia Mitchell

formulation of what girlhood between the ages of 7 and 12 means, but asking questions that are framed by gender and sexuality, culture and commodification, and as represented in a range of literary and media texts about this time in a girl’s life insists that

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Girl Constructed in Two Nonfiction Texts

Sexual Subject? Desired Object?

Mary Ann Harlan

-evident ( Griffin 2004 ), and is, therefore, a rejection of feminism. There is an interaction between the two representations in which feminism becomes the “depoliticization and reduction of [itself] to a justification for lifestyle, and commodification” ( Lotz 2007

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The Doll “InbeTween”

Online Doll Videos and the Intertextuality of Tween Girl Culture

Jessica E. Johnston

Barbie and Bratz present girls with a figure that is fixed in a “permanent state of becoming-a-woman, always aligned with a shifting discourse of feminine adolescence that is itself a commodification” ( Driscoll 2002: 98 ). While dolls are sometimes

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Benjamin C. Fortna

(both foreign and domestic) in the field of education, the physically distinct places for “modern-style” schooling, the rapid rise in literacy, and the commodification of a number of practices associated with learning and reading were all important

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Miley, What’s Good?

Nicki Minaj’s Anaconda, Instagram Reproductions, and Viral Memetic Violence

Aria S. Halliday

intertwined process: the process of commodification through the recycling of demonizing ideas and concepts in digital spaces; and objectification through the denial of humanity in regurgitated racist and misogynist images. Regardless of age, Black women and

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“I’m No Donna Reed”

Postfeminist Rhetoric in Christian At-Home Daughterhood Texts

Elizabeth Shively

one hand ( Stacey and Gerard 1990 ; McRobbie 2004 ; Gerhard 2005 ;) and commodification on the other ( Zeisler 2016 ). Religious Roots At-home daughterhood is one of several practices, including courtship, homeschooling and Quiverfull that fall under

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Tweens as Technofeminists

Exploring Girlhood Identity in Technology Camp

Jen England and Robert Cannella

Commodification of Teen/Tween Girl Communities.” In Girl Wide Web 2.0: Revisiting Girls, the Internet, and the Negotiation of Identity , ed. Sharon R. Mazzarella , 263 – 282 . New York : Peter Lang Payne , Marissa . 2015 . “ Katy Perry Thinks Her ‘Female

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From Selfies to Sexting

Tween Girls, Intimacy, and Subjectivities

Antonio García-Gómez

womanhood, on the one hand, has attracted concern and fuelled legislation, and, on the other, has garnered scholars’ attention, promoting research on the commodification of the premature sexualization of these girls. The resulting legal considerations are

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Marie Puysségur

culture with fraught relations to gender and race. As the camera pans away from the multi-ethnic crowd, it reveals the looming towers of La Défense, a site of business and consumption that orchestrates the commodification of youth and blackness alike, and