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Overconsumption as Ideology

Implications for Addressing Global Climate Change

Diana Stuart, Ryan Gunderson, and Brian Petersen

consumer celebrities, displaying “enthusiasm for a given product, supported and spread by all the media of communication.” The line of one-way communication through advertising becomes a force of widespread deception, where “every new lie of advertising is

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Marco Sonnberger and Michael Ruddat

management in front of the interviewer or self-deception ( Paulhus 2015 ). Therefore, it can be assumed that the reported acceptance of renewable energy technologies (solar farms and wind parks) may be overstated by the respondents or, at least, not

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Ryan Gunderson

immanent critique is to expose the deception of the implied meaning: “it could not be otherwise than it is” ( Frankfurt Institute of Social Research 1972: 202 ) (cf. “Defetishizing Critique”). Normative immanent critique “appraises society by the light of