Utilising socialist legislation, propaganda and oral history interviews, this article analyses how women’s identities and roles – as well as gender relations – were reformulated as a result of women’s participation in paid labour in socialist Romania. Although some women regarded work as burdensome and unsatisfying, others found it intellectually fulfilling, personally rewarding and, in certain respects, empowering. For example, work improved women’s economic position and offered them an array of social services, which, although inadequate in a number of ways, were welcomed by many women. Moreover, work increased women’s physical and social mobility, which in turn provided them with greater freedom in directing their own lives and in choosing a partner. Finally, the experience of being harassed by male co-workers and of combining work outside the home with domestic responsibilities motivated some women to rethink their status both within the workplace and the family, and to renegotiate their relationships with male colleagues and partners. Although women never achieved full equality in socialist Romania, by creating the conditions for women’s full-time engagement in the workforce, state socialism decisively shaped the course of women’s lives, their self-identities and their conceptions of gender roles, often in positive ways.