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Chloe Krystyna Garcia and Ayesha Vemuri

Sexual violence continues to be normalized in modern society through heterosexist jokes and problematic portrayals of female sexuality. A number of young female activists use YouTube as a technology of nonviolence to share their thoughts about rape culture and how it can be transformed. We performed a thematic analysis of 10 videos produced by young women and girls to investigate what they identify as rape culture and how they use videos to communicate their messages. We argue that they offer meaningful insight into the institutions that contribute to the normalization of sexual violence, including schools and universities, the media, and legal and political systems. We believe that stakeholders interested in dismantling rape culture can use these videos to educate themselves and others about the concerns voiced by women and girls, who are, arguably, the population most affected by sexual violence.