This article describes an emerging trend in Israeli private law that strives to incorporate a culture of social responsibility into everyday life. Implemented through the legal principles of 'good faith' and 'public policy' in contracts, this applies mainly to the social responsibility of corporations. The adoption of such concepts in interpersonal relationships emphasizes that this approach aims to include all components of the legal system. The basic Israeli social and constitutional principles are analyzed, along with the role that individuals and business participants, not only government authorities, play in the structuring of a freedom-seeking society. The article concludes that this new trend also corresponds to the social discontent that was evident in Israel during the summer of 2011, as well as to a new way of thinking about the concept of capitalism in the business literature.