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Frédéric Sawicki

Why is the Socialist Party (Parti socialiste, PS) the first political party in France to implement a systematic and “scientific” door-to-door canvassing for the 2012 presidential campaign? What internal changes led the PS to adopt this practice? This innovation is not just technical; it is profoundly transforming the roles and activities of party members. As Rémi Lefebvre has pointed out, “rationalized canvassing prioritizes electoral efficiency. In the traditional partisan culture of the PS, campaigns were mostly about conviction and political conflict. Canvassing was a way for members to assert their identity and ‘fight’ together. It was mostly about belonging to a group of party members. Rather, scientific door-to-door canvassing is oriented by an electoral rationality.”