The increasing digitization of print media has resulted in the expansion of female genital mutilation (FGM) eradication efforts from print articles, editorials and novels, to online newspapers. The Guardian recently launched an online “End FGM Guardian Global Media Campaign,” incorporating video, film, and multimedia. This report reviews the digitization of FGM eradication efforts by comparing End FGM to past anti-female circumcision screen texts. Focusing on a film featured in the campaign, Shara Amin and Nabaz Ahmed’s 2007 documentary, A Handful of Ash, this report applies a post-colonial feminist critique of gender, sexuality and colonialism to examine how the digitization of pain and suffering is mobilized and consumed. Comparing the film to anti-circumcision screen texts, Ousmane Sembène’s Moolaadé and Sherry Hormann’s Desert Flower, this report historicizes the global media campaign and highlights its’ repackaging of past imperialist discourses on the body in new digitized ways.