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Finding a place in the world

Political subjectivities and the imagination of Iceland after the economic crash

Kristín Loftsdóttir

The economic crash in Iceland created a sense of social and political collapse that extended far beyond the economic realm. Calls for a “New Iceland” were invoked, where the Icelandic political arena would be “cleaned” and reimagined in drastic ways. In this article, I explore how ideas circulating in the wider European region about how Icelanders dealt exceptionally well with the crisis not only failed to reflect the lived effects of the collapse but also echoed long-standing nationalist ideals of Icelanders’ imagined reality of themselves. I show how nation branding in Iceland after 2010 added to the conception that Iceland dealt with the crisis in an exceptional way, and I critically ask why Iceland received such a positive depiction in the international media.