This article focuses on the work of Bible 'advocacy' carried out by the Bible Society of England and Wales. It describes how the Society's first 'Campaign to Culture', held in Nottingham, highlighted the Bible as something that a secular public might recognize as a relevant and important source of ideas and issues, quite apart from its religious significance. As the author suggests, these campaigns can be seen as part of a strategic secularism—the process by which religious actors work to incorporate secular formations into religious agendas.
We all have our conceptual bugbears, terms which, as anthropologists, cause us trouble. Over the past couple of years, an increasing number of anthropologists working in the anthropology of religion have had to face some newly prominent ones: atheism, godlessness, and (worst of all) non-religion.