International comparative research and discussions on the social quality of policies for frail older adults are in need of a common conceptual framework. Such a framework is also needed because, due to the many innovations and the increasing professional differentiation and specialisation in the area of housing and care, more and more specialised professionals and organisations are operating in this area. The resulting differentiation in providers demands extra efforts to meet the multiple needs of frail older adults with a balanced package of products and services. As a result of decentralisation and privatisation, the co-operation between disciplines and organisations needed to achieve this has to be realised on increasingly lower levels. To facilitate co-operation and fine-tuning on regional and local levels, it is useful to develop a common language. Innovation and specialisation lead to an increasing differentiation in the allocation of products and services, which – in combination with the new information technology –creates a growing demand for an adequate ‘Main Menu’ that will facilitate the decision-making processes concerning the allocation of funds on all relevant levels. From a social quality perspective, it is important to ask the question what could be legitimate core concepts in such a ‘Main Menu’.