Expo 2015 represented a major challenge for Milan and Italy. Built around the theme “Feeding the Planet, Energy for Life,” it combined local and global traditions, innovation, and technology, while establishing diplomatic and trade relations with many countries from around the world. The conclusion of a long process that had lasted about nine years, Expo 2015 was marked by difficulties in its governance and by delays in the implementation of its projects and works. After a brief review of this process, the chapter focuses on the events of 2015, the final race for the completion of works, and the event itself. It then discusses the theme that was chosen, including its representation by the various pavilions set up by the 158 participating countries. The final section discusses the outcome of Expo 2015 in terms of its legacy—the Milan Charter—and the economic opportunity for future development that the site presents.
In Italy, the ‘mad cow’ emergency lasted precisely a year. It began
in November 2000 subsequent to the eruption of the crisis in
France1 and the measures announced by European authorities,
when the Italian government adopted a series of urgent health and
trade provisions. It ended in autumn 2001 when health controls
and market measures for the beef sector, as well as the opinions
of experts and scientists, gave credible guarantees on the safety
of meat and thus facilitated the recommencement of consumption
and the productive and commercial cycle of the sector.