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Sami Schalk

American Girl is a multi-product brand that is marketed transnationally through discourses of gendered empowerment and education. While previous scholarship has commented on how American Girl encourages normative gender roles, consumerism, and limited notions of diversity, no scholars, to my knowledge, have discussed disability in relation to the brand. This article explores the representation of disability in the American Girl contemporary line through an analysis of books and doll accessories. Unlike issues of gender, race and class, which appear central to American Girl’s depiction of contemporary girlhood, disability is a literal and metaphoric accessory in the brand. I contend that this representation of disability as supplementary is a prime example of ablenationalism explicitly targeted at girls.