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'Inter-publics'

Hindu Mobilization beyond the Bourgeois Public Sphere

Ursula Rao

This article develops the notion of interconnected publics as a means to understand better both the escalation of Hindu political activism in the 1990s in India and its subsequent waning in the new millennium. I argue that the prime visibility of Hindu fundamentalism in the 1990s was a result of the effective—yet tenuous—connection between various spaces for public communication. The emerging 'inter-public' effectively imbricated the private viewing of religious soap operas with public ritual and political debate to produce, for a short historical moment, the image of a vibrant, forceful, and dominant Hindu nation. The aim of this article is to contribute to Indian studies by discussing the essential, yet in the literature mostly neglected, connections between devotional practices, media Hinduism, and political mobilization. At the broader conceptual level, I argue for a theory of inter-publics that interrogates how multiple 'micropublics' link up to create tangible political effects.