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Zoe Bray and Christian Thauer

ABSTRACT

In this article, we explore how corporate social responsibility may serve to mitigate the conflict between the utopia that many people—particularly those from underprivileged backgrounds in emerging markets states—associate with globalization and, on the other hand, the detrimental effect this globalization often actually has both on the quality of life of people and on the environment. Empirical data is drawn from field research on firm and local community relations in South Africa and China. We consider the extent to which corporate social responsibility may be a means to move beyond both utopian hopes and the dystopian reality of globalization.