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Jozef Keulartz

There has recently been growing interest in the role of metaphors in environmentalism and nature conservation. Metaphors not only structure how we perceive and think but also how we should act. The metaphor of nature as a book provokes a different attitude and kind of nature management than the metaphor of nature as a machine, an organism, or a network. This article explores four clusters of metaphors that are frequently used in framing ecological restoration: metaphors from the domains of engineering and cybernetics; art and aesthetics; medicine and health care; and geography. The article argues that these metaphors, like all metaphors, are restricted in range and relevance, and that we should adopt a multiple vision on metaphor. The adoption and development of such a multiple vision will facilitate communication and cooperation across the boundaries that separate different kinds of nature management and groups of experts and other stakeholders.

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Historicizing Strong Metaphors

A Challenge for Conceptual History

Rieke Schäfer

The debate between metaphor theorists and conceptual historians has been intensifying in recent years. This article takes this debate beyond the bias toward Blumenberg's metaphorology, and starts from the interaction view of metaphor as formulated by Max Black. The article opens with a theoretical framework that reformulates Black's notions of metaphorical resonance and emphasis. It adapts them to the requirements of Conceptual History, and adds a third, historical criterion for metaphoricity. It then applies these suggestions to the history of the metaphor play/game/Spiel/jeu within twentieth-century political thought. Here, the focus lies on the role this metaphor plays in the conceptual relations between the ideas of political order, conflict, and immanence.

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From Social to Biological Parasites and Back

The Conceptual Career of a Metaphor

Andreas Musolff

The categorization of individuals or groups as social parasites has often been treated as an example of semantic transfer from the biological to the social domain. Historically, however, the scientific uses of the term parasite cannot be deemed to be primary, as their emergence in the seventeenth and eighteenth centuries was preceded by a much older tradition of religious and social terminology. Its social use in modern times, on the other hand, builds on a secondary metaphorization from the scientific source concept. This article charts the history of the term parasite from its etymological origins to the present day, distinguishes its metaphorical and non-metaphorical uses, and discusses the implications of these findings regarding the cognitive understanding of the relationship between (perceived) literal and metaphorical meanings. In conclusion, it is argued that metaphorization needs to be analyzed not only in terms of its conceptual structure but also in its role in discourse history.

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Ferdinand and the Sultan

The Metaphor of the Turk and the Crisis of the Spanish Monarchy in the Early Nineteenth Century

Juan Luis Simal and Darina Martykánová

King Ferdinand VII of Spain was often compared to the Ottoman sultan. It was a rhetorical operation that continued a tradition in Western Christendom by which Christian rulers were compared to oriental despots not because they were considered to be equal to them, but to show how far astray from the ideal of good government they were. This article examines the multiple dimensions of this comparison. To what extent was it a reaffirmation of the construction of the Turk as a radical other? Or were there new essential elements, and therefore the metaphor of the Turk can also be interpreted within a new universalistic discourse that opposed tyrants to oppressed peoples across cultural and religious barriers? Our examination leads to a reflection on the transnational character of the discursive frameworks in which the metaphor of the Turk was built and rebuilt, on its circulation and limits, and on its specific uses.

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Kathrin Fahlenbrach

This article discusses the ways sound design in film guides the emotional affect of both sound and pictures on the viewer. Following the theory of conceptual metaphors, the article proposes an approach to "audiovisual metaphors," analyzing emotional and embodied aspects of film sound. It states that pictures and sound have to share emotional and physical characteristics that can be merged by sound designers conceptually and metaphorically in order to improve the emotional and physical affects of a fictional character or object in a film. Thus it argues that the synchresis (audiovisual fusing) of pictures and sound is most effective when embodied image schemata are used by sound design that guide, on an unconscious level, our perception of film. In audiovisual metaphors, image schemata as "force" or "balance" are projected on sound and pictures that create an audiovisual and emotional gestalt of the objects. Using examples from Stanley Kubrick's The Shining and Francis Ford Coppola's Rumble Fish, the article shows how the emotional attributes of fictional character, spaces, and objects can be conceptualized metaphorically, via their very materiality, by sound design—attributes that are perceived prominently on a presymbolic and preconscious level by the viewers but that communicate complex cultural and narrative meanings.

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Maarten Coëgnarts, Miklós Kiss, Peter Kravanja and Steven Willemsen

This article examines the role of situational (dis)continuity and conceptual metaphor in the cinematic construal of complex cases of character perception. It claims that filmed events of the script “a character S seeing something O” can impede the continuity of real-life perception by eliciting discontinuity along two situational dimensions—the temporal dimension (i.e., one cannot directly see events in the past or the future), and the entity dimension (i.e., one cannot see oneself in the act of looking). The article concludes with a case study of Christopher Smith’s Triangle (2009) as an example of contemporary complex narrative cinema.

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Vera Vicenzotti

This article presents an approach to mapping multivalent metaphors, that is, metaphors that imply competing values. It suggests that a metaphor's interpretative repertoire can usefully be structured in terms of worldviews derived from political philosophies. To illustrate this approach, the article analyzes how Wildnis (wild nature) is used to refer to the Zwischenstadt (hybrid peri-urban landscapes) in German language planning discourse. It thus makes a contribution toward interpreting and structuring this discourse. After outlining the methodological framework, the article presents certain elements of the interpretative repertoire of Wildnis by outlining selected liberal, Romantic, and conservative interpretations of this metaphor. It then interprets actual statements by urban and landscape planners and designers, reconstructing how they refer to various political interpretations of Wildnis. Finally, it is argued that the approach can benefit planning practice by enhancing frame awareness and by allowing for a systematic analysis of the metaphor's blind spots.

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Buy or barter?

Illegal yet licit purchases of work in contemporary Sweden

Lotta Björklund Larsen

This article explores the tensions between buying and bartering a ser vice in contemporary Sweden by analyzing the acceptable purchase of svart arbete -informal exchanges of work. It is a commonplace phenomenon, but also widely debated, as it is seen as detrimental to welfare society, eroding taxpaying morals and solidarity with fellow citizens. Settling the svart deal with money makes the links to market and state domains more pertinent. Even cash-settled deals are therefore often referred to as barters to create a reverse disentanglement, away from the formal market and moved closer to the realm of social exchanges. The informants express a verbal creativity in a joking manner. Exploring synonyms and metaphors reveals the informality, but the talk also shows that, as exchanges, they are part of everyday life. The article thus describes how illegal yet licit exchanges of work are articulated.

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The 'Empty Tomb' as Metaphor

Finding Comfort in Nothingness

Donna Young

This article considers the ways in which Roman Catholic pilgrims on a tour in the Holy Land reacted to displays of emotion, exposing both the fragility and the strength of a religious community struggling with uncertainties concerning belief and practice. Participants focused on a reading of the biblical gospel that, in its original form, omitted the story of Christ's resurrection. The pilgrims were encouraged to identify themselves with the earliest Christians confronted by an empty tomb and to explore the lessons in Mark's gospel for a community of Christians in crisis. The 'empty tomb' is read here as a metaphor for the 'limits of meaning', found in all practices of interpretation, whether exegetical or anthropological. Attention is focused on how various actors responded to each other and to a place, the Holy Land, which challenges the interpretive skills of most, particularly those encouraged to remain open and respectful of the stories and religious traditions of others.

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Robert Blanchet and Margrethe Bruun Vaage

As the frequent use of metaphors like friendship or relationship in academic and colloquial discourse on serial television suggests, long-term narratives seem to add something to the spectator's engagement with fictional characters that is not fully captured by terms such as empathy and sympathy. Drawing on philosophical accounts of friendship and psychological theories on the formation of close relationships, this article clarifies in what respect the friendship metaphor is warranted. The article proposes several hypotheses that will enhance cognitive theories of character engagement. Spectators tend to like what they have been exposed to more, and the feeling of familiarity is pleasurable. Familiar characters are powerful tools to get the spectator hooked. Furthermore, by generating an impression of a shared history, television series activate mental mechanisms similar to those activated by friendship in real life. These factors, and several others, create a bond with characters in television series that tends to be described in everyday language as a sort of friendship.