Language and its relation to culture has been a topic of research in German Volkskunde [folklore studies] from the beginning of the discipline. While dialectological studies, linguistic specificities of local cultures and language in everyday life have been integral parts of Volkskunde for much of the first part of the twentieth century, the discipline saw a shift away from its philological elements towards a social science orientation in post-Second World War developments. During the last decades, the analysis of linguistic dimensions of everyday culture has been on the margin of scholarly activities in Volkskunde. Starting with a historic perspective on the role of language in the beginnings of the discipline, this article discusses the development and decrease of the study of linguistic aspects. It analyses the role of language in contemporary German Volkskunde both in theory and methodology, and offers perspectives on how the discipline could benefit from a renewed focus on linguistic dimensions of everyday culture.