In 2002, Fiat, Italy’s largest manufacturer, entered the most serious crisis
in its history. Its brands collapsed on the domestic and European
markets with such a slump in sales that its yearly car production
dropped under the threshold of 2 million units. The heavy market fall
highlighted the difficult financial situation of the group, revealing the
now grievous status of its debts. On the stock exchange, Fiat shares
lost almost 11 euros in one year, dropping from 18.6 to 7.7 euros.