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Anat First and Eli Avraham

American values, symbols, landscapes, and lifestyles have been widely used in Israeli advertisements to market a vast array of consumer goods. An analysis of advertisements that appeared in Israeli newspapers during the 1990s reveals that American symbols were invoked to promote products produced in the United States, Israel, or even a third country. By examining the relationship between advertising and culture, along with the changes that have occurred in Israeli society during this period, this analysis focuses on two interlocking spheres: capitalist-economic (labor and production, consumption, and technology) and cultural (cultural heroes and symbols, language, and lifestyle). Using both qualitative and quantitative methods, it is the authors' goal to show how social values have changed over time, losing their Israeliness and taking on an American flavor. This article seeks to present the manifestation of the American image in Israeli advertisements and thereby fuel a discussion on the Americanization of Israeli society.

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Harlan Koff and Carmen Maganda

Volume five of Regions & Cohesion has focused significant attention on the subject of regional development. It has done so because 2015 is such an important year in relation to development debates given the definition of the post-Millennium Development Goals (MDGs) agenda in the United Nations and the official declaration of 2015 as the European Union Year for Development. The introduction to the Leadership Forum of the Spring 2015 issue included important reflections on the theme of “transformative development.” The introduction openly asked whether 2015 could be a decisive year for the global development agenda or whether it will be remembered for global summitry, international declarations and little more.

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Regionalizing global social policy in times of economic crises

Comparing the European Union and the Common Market of the South

Stephen Kingah

English abstract: Focusing on the European Union (EU) and the Common Market of the South (MERCOSUR) this article presents the manner in which regional organizations apply underlying tenets of global social policy (GSP). It notes the challenges regional entities face in doing so. It also argues that the application of GSP at the regional level is important given the nature of many socioeconomic challenges, the effects of which are often felt regionally. Included in the analysis are theoretical premises justifying social policy both at the global and regional levels. In a period of economic hardship with an ever-widening inequality gap, there is pressure to roll back regional endeavours to manage social challenges. However it is exactly during such a period that robust regional measures need to be sustained or put in place to integrate global social policy, map out new social responses to problems, or implement existing regional social norms.

Spanish abstract: Centrándose en la Unión Europea (UE) y en el Mercado Común del Sur (MERCOSUR), este artículo presenta la manera en que las organizaciones regionales aplican los principios básicos de la política social global (PSG), y señala los desafíos que dichas entidades enfrentan al hacerlo. El artículo también sostiene que la aplicación de la PSG a nivel regional es importante dada la naturaleza de muchos desafíos socioeconómicos cuyos efectos con frecuencia se sienten regionalmente. En el análisis se incluyen premisas teóricas que justifican la política social tanto a nivel global como regional. En un periodo de dificultades económicas con una brecha de desigualdad cada vez más amplia, hay una presión por reducir los esfuerzos regionales para enfrentar los desafíos sociales. Sin embargo, es precisamente durante este tipo de periodos que deben mantenerse o poner en marcha sólidas medidas regionales para integrar la política social global, trazar nuevas respuestas sociales a los problemas o implementar existentes normas sociales regionales.

French abstract: En se concentrant sur l'Union européenne (UE) et le Marché commun du Sud (MERCOSUR) cet article entend présenter la manière dont les organisations régionales s'appliquent principes sous-jacents de la politique sociale globale (PSG). Il met en relief les dé fis auxquels sont confrontées ces entités régionales. Il fait également valoir que l'application du PSG au niveau régional soit importante compte tenu des nombreux dé fis socio-économiques dont les effets sont souvent ressentis au niveau régional. Des prémisses théoriques sont incluses dans l'analyse a fin de justifier la politique sociale tant bien au niveau mondial que régional. Dans une période marquée par la crise économique et le fossé toujours grandissant des inégalités, on observe une ne e pression visant à faire reculer efforts régionaux destinés à gérer les dé fis sociaux. Or, c'est justement pendant ce e période que des mesures régionales robustes doivent être maintenues ou mises en place pour intégrer la politique sociale globale; planifier de nouvelles réponses sociales aux problèmes ou me re en œuvre les normes sociales régionales existantes.

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Udi Sommer

develop later in this article, this intermediary role allows judicial actors to maximize their clout both globally and locally, especially in cases concerning national security. On the international level, justices aim to remain vital members of the

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Yehoudah Shenhav, Ha-yehudim-‘Aravim: Leumiyut, Dat, Etniyut (The Arab-Jews: Nationalism, Religion, Ethnicity) Review by Zvi Ben-Dor Benite

Uri Ram, The Globalization of Israel: McWorld in Tel Aviv, Jihad in Jerusalem Review by Dani Filc

Dan Bavly, Dreams and Missed Opportunities, 1967–1973 Review by Moshe Ma’oz

Risa Domb, Identity and Modern Israeli Literature Review by Yaakova Sacerdoti

Steven V. Mazie, Israel’s Higher Law: Religion and Liberal Democracy in the Jewish State Review by Chaim I. Waxman

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Outsmarting the Nation, Together

Subversive Virtual Fraternity in the Israeli Men's Magazine Blazer

Steven Fraiberg and Danny Kaplan

This article examines the reconstruction of a virtual Israeli male fraternity in Israel's only men's lifestyle magazine, Blazer. Modeled after the global 'new lad' magazine format, the Blazer text engages its readers by forging a homosocial joking relationship. Focusing on a satire dedicated to Israel's Independence Day, this study delineates a series of parodic discursive practices employed by the narrators to deconstruct and appropriate traditional Zionist myths on which Israel was founded. The Blazer text thus mobilizes a key cultural trope known as the anti-freier frame (to avoid being a 'sucker'), implemented as a set of manipulations to outsmart the system. The Blazer text rearticulates the relationship between self and society based on a local version of the 'yuppie' value system. We argue that while this frame appears to reject collectivist values, it serves as a critical lens for connecting yuppie masculinity with its Sabra predecessor, thereby consolidating a modified form of national solidarity.

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The Palestinian Flag Is Back

Arab Soccer in a Jewish State Revisited

Tamir Sorek

This article reexamines my argument published in 2007 regarding the apolitical character of Arab soccer fans in Israel. Until recently, explicit political protest and expressions of Palestinian national identity have remained outside the stadium. For most Arab fans, soccer was an opportunity to display common ground with Jewish citizens. Displaying Palestinian nationalism was considered to be endangering the potential for rapprochement. However, over the past decade the barriers that blocked political protest from entering the stadium have been ruptured. Several interrelated factors are suggested as explanations for this shift: multiple cycles of escalated violence in the region, a wave of anti-Arab legislation, the globalization of fan culture, the model of a politicized soccer fan provided during the Arab Spring, and the emergence of social media.

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Men and Boys

Representations of Israeli Combat Soldiers in the Media

Zipi Israeli and Elisheva Rosman-Stollman

In this article we examine the representation of combat soldiers in Israel through their media image. Using two major national Israeli newspapers, we follow the presentation of the Israeli combat soldier over three decades. Our findings indicate that the combat soldier begins as a hegemonic masculine figure in the 1980s, shifts to a more vulnerable, frightened child in the 1990s, and attains a more complex framing in the 2000s. While this most recent representation returns to a hegemonic masculine one, it includes additional, 'softer' components. We find that the transformation in the image of the Israeli soldier reflects changes within Israeli society in general during the period covered and is also indicative of global changes in masculinity to a certain extent. We conclude by analyzing two possible explanations: the perception of the threat and changes in the perception of masculine identity.

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Gershon Shafir

This article asks whether the Yom Kippur War was avoidable. The intense diplomatic efforts of the 1971-1973 years that are examined include plans and counterplans offered by special United Nations representative Gunnar Jarring, US Secretary of State William Rogers, National Security Advisor Henry Kissinger, Israeli Minister of Defense Moshe Dayan, and Egyptian President Anwar Sadat. The article concludes that since settlement was the method of Israeli state-building and served as the basis of the Labor Movement's hegemony within the Israeli society, once Israel embarked on a settlement project in the Sinai it was unwilling to accept full territorial withdrawal to the borders on 5 June 1967 in return for an Egyptian promise of non-belligerence. At the same time, the US was deterred by its conflicting global and regional interests from exerting pressure on Israel to accept the Egyptian proposal.

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Meron Benvenisti, Son of the Cypresses: Memories and Regrets from a Political Life Review by Ruth Amir

Gadi Ben Ezer, The Migration Journey: The Ethiopian Jewish Exodus Review by Marian Reiff

Uri Bialer, Cross on the Star of David: The Christian Word in Israel’s Foreign Policy—1967 Review by Neville Lamdan

Jakob Feldt, The Israeli Memory Struggle: History and Identity in the Age of Globalization Review by Uri Ram

Esther Fuchs, ed., Israeli Women’s Studies: A Reader Review by Harriet Hartman

David Hulme, Identity, Ideology and the Future of Jerusalem Review by Ned Lazarus

Edy Kaufman, Walid Salem, and Juliette Verhoeven, eds., Bridging the Divide: Peacebuilding in the Israeli-Palestinian Conflict Review by Sarah E. Yerkes

Zeev Maoz, Defending the Holy Land: A Critical Analysis of Israel’s Security and Foreign Policy Review by Brent E. Sasley

Michael B. Oren, Power, Faith and Fantasy—America in the Middle East, 1776 to the Present Review by Zvi Ra’anan

Yoram Peri, Generals in the Cabinet Room: How the Military Shapes Israeli Policy Review by David Tal