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Urban Consumers on Two Wheels

Metropolitan Bike-sharing Schemes and Outdoor Advertising in Paris, Montreal, New York, and San Juan

Tomás López-Pumarejo

Large-scale public bicycle rental programs represent the latest grand venture for outdoor advertising corporations. By supporting these programs, advertisers gain unfettered access to street furniture and municipal billboard space and thus acquire the power to transform the city dwellers' experience of the urban landscape both visually and kinetically. These public-private bike rental programs have mushroomed around the world due in part to the impact of Paris' Vélib, which is the world's largest. This paper discusses the role of outdoor advertising in this trend, and focuses on two existing and two projected public bicycle programs. The existing programs are Vélib and Montreal's Bixi; and the projected ones are slated for New York and San Juan, Puerto Rico.1

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Emma Terama, Juha Peltomaa, Catarina Rolim and Patrícia Baptista

consideration the complex dynamics between local and spatial particularities, technologies, different levels of policy making, and consumer practices. Car Sharing as a Sustainable Solution In short, car sharing is a service scheme providing short-term access to

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Craig Horner

Automobility in the United Kingdom in the period before the First World War moved from irrelevance and ridicule to a normalized leisure activity. With particular reference to the magazines Punch and Motor, this article argues that this process was hastened by middle- and lower-middle-class consumers' receptivity to the automobile and motorcycle, particularly in the period after 1905 when a tolerable mechanical reliability had been achieved. By buying second-hand, and taking short trips and camping weekends, the self-driving, car-owning “modest motorist“ undermined the formal, club-based network of elite motorists and created their own distinct cultural model.

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Making a Living

Bicycle-related Professions in Shanghai, 1897–1949

Xu Tao

The bicycle so thoroughly transformed transportation in China that the country was known as “the land of cyclists” by the late twentieth century. Concerning the global popularization of industrial products, past research mainly focused on the interaction between the introduced commodities and their nonWestern consumers. In order to take the analysis of the modern transformation beyond Western objects and passive receivers, this article explores how Chinese people came to make a living from bicycles. This investigation traces the manifold transitions of the Chinese bicycle business in Shanghai during the tumultuous half-century from 1897 to 1949.

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Richard Vahrenkamp, The German Autobahn 1920-1945: Hafraba Visions and Mega Projects Peter Merriman

Alexandra Boutros and Will Straw, Circulation and the City: Essays on Urban Culture Fabian Kröger

Ted Conover, Routes of Man: How Roads Are Changing the World and the Way We Live Today Rudi Volti

Pradeep Thakur, Tata Nano: The People's Car Thomas Birtchnell

Emmanuela Scarpellini, Material Nation: A Consumer's History of Modern Italy Massimo Moraglio

Kuntala lahiri-Dutt and David J. Williams, Moving Pictures: Rickshaw Art of Bangladesh Tracy Nichols Busch

Patrick Laviolette, Extreme Landscapes of Leisure: Not a Hap-Hazardous Sport Carroll Pursell

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The Appropriation of Bicycles in West Africa

Pragmatic Approaches to Sustainability

Hans Peter Hahn

Bicycles have a wide range of functions and roles in West Africa. They have vital functions for everyday necessities, but they also constitute prestige objects. The appreciation of bicycles in Africa started very early, almost simultaneously with their diffusion as consumer goods in Europe. However, the adoption of bicycles followed a specific pathway, which is explained in this article within the conceptual framework of appropriation. Cultural appropriation highlights the significant modifications of bicycles in Africa and the abandonment of some functions like braking. In spite of the technical simplifications, modified bicycles are perceived as having higher value, by virtue of their fitness for the tough roads and their increased reliability. Appropriation results in a specific “Africanized“ bicycle, which makes possible a prolonged usage. This essay argues that the “Africanized“ bicycle constitutes a model of sustainability in matters of transport, one which is not sufficiently recognized in current debates about sustainable innovations.

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The Rise and Fall of the Segway

Lessons for the Social Adoption of Future Transportation

Andrew V. Clark, Carol Atkinson-Palombo and Norman W. Garrick

Once posited as a revolutionary transportation technology, the Segway never took off as some expected because the social acceptance of the technology was not considered in a systematic manner. Using a framework for social acceptance of technology borrowed from the literature on renewable energy, we examine how social, economic, and environmental costs of the Segway, along with regulatory issues presented barriers to implementation. High prices, legislative and spatial issues, and a lack of appeal to consumers presented challenges to acceptance. This case study provides a timely reminder of the multifaceted and complex nature of social acceptance that will need to be applied to future innovations, such as autonomous vehicles, to better understand factors that need to be considered for them to be embraced by society.

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Elisabetta Nadalutti

English abstract: This article addresses the importance of understanding the ethical values that underpin cross-border cooperation (CBC). This is done by elaborating a theoretical framework that focuses on the ethical dimension of CBC. A clear distinction is drawn between an ethical and a normative dimension of CBC. The article argues that European CBC policies lack a defined conceptualization of ethical, humanistic, and value-laden bases. By considering three ethical values—rootedness, empathy, and justice—underpinning European governance, this research finds that the operationalization of these values helps to overcome a consumeristic approach, according to which people are passive consumers of CBC. The analysis shows why and how the operationalization of these key ethical values develops a cross-border community where people feel responsible for the territory perceived as a “common good.”

Spanish abstract: Este artículo aborda la importancia de comprender los valores éticos que sustentan las actividades de cooperación transfronteriza (CBC) mediante un marco teórico centrado en explorar la dimensión ética de CBC. Una distinción clara plantea la dimensión ética de la CBC frente a la normativa. El punto ciego de las políticas de CBC europeas yace en la ausencia de una conceptualización definida de las bases éticas y humanísticas. Los valores éticos de arraigo, empatía y justicia sustentan las actividades de CBC, y su operacionalización ayuda a superar la aproximación consumista. El análisis muestra por qué y cómo la operacionalización de estos valores éticos contribuye a desarrollar una comunidad transfronteriza en la que las personas se sientan responsables del territorio percibido como un “bien común”.

French abstract: Pourquoi est-il important de mieux comprendre les valeurs qui sous-tendent les activités de coopération transfrontalière? Cet article aborde cette question à partir d’un cadre théorique centré sur l’exploration de la dimension éthique de la coopération transfrontalière en la distinguant de la dimension normative. Il soutient que la faiblesse des politiques européennes de coopération transfrontalière ne réside pas dans l’absence “normative”, mais dans le manque d’une conceptualisation précise de ses bases éthiques et humanistes. En considérant trois valeurs - l’enracinement, l’empathie et la justice - qui sous-tendent les activités de coopération transfrontalière, cette étude conclut que leur opérationnalisation aide à surmonter une approche consumériste de la coopération transfrontalière, selon laquelle les gens sont des consommateurs passifs. L’analyse montre pourquoi et comment l’opérationnalisation de ces trois valeurs contribue à développer une communauté transfrontalière dans laquelle les personnes se sentent responsables du territoire transfrontalier perçu comme un “bien commun”.

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Print Culture, Mobility, and The Pacific, 1920–1950

Victoria Kuttainen and Susann Liebich

readerships, emerged during this period as a key mode of address to speak to the ever-growing numbers of rapidly urbanizing, mostly middle-class consumers and readers. As Faye Hammill has explained, the “‘middlebrow’ may be taken to refer to a mode of

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Frances Steel

textual and visual cultures generated by episodes of European mobility have been central to the framing of this ocean’s history. By pushing the analysis into the first half of the twentieth century and the new and emerging mass consumer experience, the