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Overconsumption as Ideology

Implications for Addressing Global Climate Change

Diana Stuart, Ryan Gunderson, and Brian Petersen

“dependence effect,” which posits that increased consumption is driven by increased production and the artificial desires created through advertising: “wants thus come to depend on output.” A more precise way to model the relationship between production and

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The German (Fifth) Aliyah and the Development of Israel’s Advertising Industry

Osnat Roth-Cohen and Yehiel Limor

the development of the Israeli advertising industry. Indeed, the impact of the ‘Yekkes’ (the nickname given to newcomers from Germany) on Israel’s advertising industry was tremendous. These immigrants proved instrumental in instilling and shaping the

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Drawing National Boundaries in Barr's Ba-Bru Comic Strip Advertising

David Leishman

being widely accepted within Scotland as a totemic marker of national identity. 1 However, for much of this period, the drink was reliant on a caricatural representation of Otherness as the basis of its advertising. Barr's promoted the drink via a long

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Whose Business is Road Safety?

From a Fragmented to an Integrated Approach in France and Europe (1972–1998)

Alice Milor

manufacturers—which were sometimes in conflict, sometimes in collaboration, and at other times simply existing side by side—is far from clear. This is demonstrated by the debates surrounding automobile advertising and prevention campaigns. This assessment is

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Alexa, Affect, and the Algorithmic Imaginary

Addressing Privacy and Security Concerns Through Emotional Advertising

Linda Kopitz

assistant move into the background in the advertising material, the device not only looks like a loudspeaker but also primarily acts as one. As I argue in this section, the commercials for Alexa-enabled devices draw on recognizable and positively charged

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Globalization/Americanization and Negotiating National Dreams: Representations of Culture and Economy in Israeli Advertising

Anat First and Eli Avraham

American values, symbols, landscapes, and lifestyles have been widely used in Israeli advertisements to market a vast array of consumer goods. An analysis of advertisements that appeared in Israeli newspapers during the 1990s reveals that American symbols were invoked to promote products produced in the United States, Israel, or even a third country. By examining the relationship between advertising and culture, along with the changes that have occurred in Israeli society during this period, this analysis focuses on two interlocking spheres: capitalist-economic (labor and production, consumption, and technology) and cultural (cultural heroes and symbols, language, and lifestyle). Using both qualitative and quantitative methods, it is the authors' goal to show how social values have changed over time, losing their Israeliness and taking on an American flavor. This article seeks to present the manifestation of the American image in Israeli advertisements and thereby fuel a discussion on the Americanization of Israeli society.

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Student-Led Cricket Matches as a Product of Coaching/Mentoring

An Autoethnographic Account

Kieran James and Simon Elliott


Using a historical, autoethnographic approach in this article, we discuss six student-led cricket matches that we organized in Perth, Australia, from 1979 to 1981. From a Foucauldian perspective, we present these games as a student-led resistance against the normalizing and disciplinary processes of official school and youth cricket. The original scoresheets and match summaries exist both then and now only as subjugated knowledges. As these matches’ two captains, we attribute the positive atmosphere, which encouraged such creative initiatives, as being partly due to one class teacher's vision and ethos, which contrasted with the toxic hypermasculinity of the other men teachers. Through a look at our student-led cricket matches of 1979–1981, we recall memories of whiteness within a socially conservative and overall pro-British cultural context.

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About the Cover Image

Jonathan A. Allan, Chris Haywood, and Frank G. Karioris

1980's. The image is a reworking of the “Creation of Adam” by Michelangelo and was used as part of HIV/AIDS prevention advertising campaign. Although used in the context of HIV/AIDS prevention in the 1990’s, the image has resonance with current

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Combustion, Hydraulic, and Other Forms of Masculinity

An Essay Exploring Dominant Values and Representations of the Driver in Driverless Technology

Sarah Redshaw

article presents an analysis of representations of drivers in advertising and promotion of motor vehicles and changes in technology. The dominant representation of the driver is what I refer to as combustion masculinity, where the emphasis in advertising

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Visual and Toponymical Landscape

Place Names on Railway Station Signs

Lorenzo Bagnoli

district of the Euganean Thermal Baths. On the other hand, it is also evident that companies and organizations may purchase the right to rename locations for advertising purposes, implying very high economic, and even social and political consequences. 25