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Alexa, Affect, and the Algorithmic Imaginary

Addressing Privacy and Security Concerns Through Emotional Advertising

Linda Kopitz

At the beginning of 2020, Amazon announced that devices sold with the cloud-based digital voice assistant, Alexa, preinstalled had more than doubled within a year, exceeding the previously announced 100 million units ( Bohn 2019 ), implying that

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Editor's Introduction

The Affective Modalities of Media and Technology

Andrew J. Ball

discourage action. In her study, “Alexa, Affect, and the Algorithmic Imaginary: Addressing Privacy and Security Concerns Through Emotional Advertising,” Kopitz finds that ads for digital voice assistants use emotion as a narrative strategy to counteract