This article explores representations emergent in discourse about service learning in an effort to understand what gives the notion special value. A job presentation of a candidate for dean of faculty, articles published in a college newspaper, descriptions posted on a college website and commentary offered in an interview with a student demonstrate that representations of service learning are salient in multiple contexts and presuppose the potential to transform the lives of everyone involved. This article identifies one of the discursive constructs making transformation possible – even inevitable – in reflections on service learning, and uses the construct to explore how it shapes a single instance of service learning's failure.
Girls of Color Discuss Race, Body Image, and Sexualization
Sharon Lamb and Aleksandra Plocha
Building on research about sexualization in media, body image, and its impact on the development of girls of color, we present a discourse analysis of what the members of three focus groups of teen girls of color, primarily daughters of immigrants, said when asked to talk about what it means to them to be sexy, and about their perceptions of media influence. We focus on interpretive repertoires, contradictions, and discursive strategies regarding race, body image, and perceptions about sexiness.
The article critically explores the different paths chosen by closely related historical disciplines: intellectual history and the history of books. While the former has focused on discourse analysis, the latter has given more attention to the study of diffusion. Historians who study the diffusion of books commonly run into a difficulty: the best-sellers of the past may serve as an indicator of public taste, but they may also be trivial, and they do not necessarily lead to explanations of important events such as the Reformation and the French Revolution. On the other hand, discourse analysis is confined to a narrow band of textual evidence, and thus cannot provide much insight on the values and views of ordinary people caught up in the patterns of everyday life. The author concludes by discussing how the history of books, particularly the history of reading and the history of publishing, can have important implications for the study of discourse.
The Bologna Process and new modes of governing
This article explores how the discourses of the Bologna Process have been accepted and adopted as the dominating ones in European higher education. It consists of a governmentality and discourse analysis inspired by Foucault and based on selected European and Swedish policy documents. The aims of the analysis are to illustrate how governing operates discursively and how it is legitimized, to identify what subjectivities are being shaped and fostered and to de-stabilise the taken-for-granted ideas of the present and so contribute to a space for reflection on how governing and power operate in higher education today.
A Case Study of Malmö
Vanessa Stjernborg, Mekonnen Tesfahuney and Anders Wretstrand
This study focuses on Seved, a segregated and socioeconomically “poor” neighborhood in the city of Malmö in Sweden. It has attracted wide media coverage, a possible consequence of which is its increased stigmatization. The wide disparity between perceived or imagined fear and the actual incidence of, or exposure to, violence attests to the important role of the media in shaping mental maps and place images. Critical discourse analysis of daily newspaper articles shows that Seved is predominantly construed as unruly and a place of lawlessness. Mobility comprises an important aspect of the stigmatization of places, the politics of fear, and discourses of the “other.” In turn, place stigmatization, discourses of the other, and the politics of fear directly and indirectly affect mobility strategies of individuals and groups.
This article investigates direct-to-consumer advertising in Sweden for Gardasil, the HPV vaccine, as a contemporary gendered technology of the adolescent girl body. It explores how, by constructing girls as ideal users of the vaccine, advertising campaigns encourage adolescent girls to vaccinate themselves. Using a feminist visual discourse analysis, the article examines how different girl subjectivities are constructed through advertising, and presented as fit for Gardasil use and consumption. It highlights how, along with their parents, adolescent girls in Sweden are encouraged to assume responsibility for managing the risks of cervical cancer in order to help secure their future health, sexuality and normality. It argues that the Gardasil campaign, in being addressed to individual members of the population, serves to articulate global and national discourses of girlhood, sexuality, (sexual) health responsibility, risk management and consumption.
Do we need to reoccupy student engagement policy?
The ‘academic orthodoxy’ (Brookfield 1986) of student engagement is questioned by Zepke, who suggests that it supports ‘a neoliberal ideology’ (2014: 698). In reply, Trowler argues that Zepke fails to explain the mechanisms linking neoliberalism to the concepts and practices of student engagement (2015: 336). In this article, I respond to the Zepke-Trowler debate with an analysis of student engagement policies that illuminates the role of discourse as one mechanism linking neoliberal values with practices of student engagement. Through a corpus-based Critical Discourse Analysis, I demonstrate a persistent and alarming omission of human labour from university policy texts. Instead, the engagements of students and staff are attributed to technology, documents and frameworks. Student engagement is discussed as a commodity to be embedded and marketed back to students in a way that yields an ‘exchange value’ (Marx 1867) for universities.
In this article I will explore the correlation between the discourse of youths’ out-migration and their attitudes toward the infrastructure of Tilichiki, a small town in Kamchatka. I attempt to contest the perspective that out-migration (resulting in town depopulation) is caused by the perception of social infrastructure as insufficient. The analysis of local discourse shows that negative or positive descriptions of infrastructure, social services and life conditions in the town in general depend on whether the person has plans of leaving the town. This correlation is supported by temporal dimension of one’s life project: the duration of speakers’ residence in the town or the amount of time that they are planning to spend there.
Between Contestation and Mediation
In light of the pragmatic aspirations of ordinary language philosophy, this essay critically examines the competing grammatical strictures that are often set forth within the theoretical discourse of 'power'. It repudiates both categorically appraisive employments of 'power' and the antithetical urge to fully operationalize the concept. It offers an attenuated defense of the thesis that 'power' is an essentially contestable concept, but rejects the notion that this linguistic fact stems from conflict between antipodal ideological paradigms. Careful attention to the ordinary pragmatics of power-language evinces the prospects for integrating various context-specific aspects of power and mediating between traditionally divergent theoretical frameworks.
This article is a response to Robert Darnton's comments on the relations and tensions between intellectual history and the history of books. The author comments on three arguments presented by Darnton. One is that intellectual historians often pay little attention to a question that seems to be of central importance to historians of the book: diffusion. Skinner argues that, to intellectual historians, the wide diffusion of a particular work is not a sure sign of its importance. Conversely, many of the greatest books of the past were not best-sellers. Another point made by Darnton is that intellectual historians often study books that are read and understood only by a small handful of people, a practice that constitutes a form of elitism. Skinner denies the charge of elitism by arguing that intellectual historians also study lesser-known works, and that this criticism can only be made from a philistine viewpoint. Finally, Skinner comments on the issue of the purpose of intellectual activity, defending the position that it plays the role of critically illuminating the moral and political concepts that are nowadays used to construct and appraise our common world.