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Quality at some point became quantity

Flawed 'participatory' and other poverty assessments from northern Orissa

Alan Rew and Martin Rew

The 'qualitative' pole of (Q-squared) combined methods has been defined in mainly residual ways as 'non-numerical' or 'noneconomics'. There is need, instead, for a critical social theorization of qualitative methods. Evidence from a development program for chronically poor, tribal, northern Orissa is used to examine the communicative action of 'participatory assessment' (PA). PA assumes that 'group' and 'visual' synergies can challenge the power relations that restrict communication and poor people's emancipation. The authors' ethnographies show that participants sequestered information from PA village seminars. Although well trained, the PA organizers increasingly ignored cultural context and substituted universalized techniques that produced only quantities of noncontextualized attitudes. The core PA routines therefore gave misleading results; they mistakenly replaced substantive accounts of communication in relation to lifeworlds with abstract seminar techniques. To obtain more reliable results, methods of 'embedded' economic anthropology were used instead to assess poverty.

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Designing a New Method of Studying Feature-Length Films

An Empirical Study and its Critical Analysis

Jose Cañas-Bajo, Teresa Cañas-Bajo, Eleni Berki, Juri-Petri Valtanen and Pertti Saariluoma

Measuring viewers’ experiences of films has become a critical issue for filmmakers because all kinds of audiences now have access to new releases from all over the world. Some approaches have focused on the cognitive level of the experience, while others have emphasized the structure of films. Additionally, some have used quantitative objective methods to examine audience reactions to short film sequences, while others have applied qualitative approaches to study feature-length films. However, an integrated method that combines the features of these approaches is needed. In this article, we describe a new method that combines quantitative and qualitative data to study viewers’ experiences of different structural features of films. This method involves an online subjective response mechanism that can be used to capture and measure the experiences of different target audiences as they watch movies of different lengths.

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Osnat Roth-Cohen and Yehiel Limor

evolution, and technological innovations to economic shifts and globalization. This article centers on the first element—the social aspect. The Development of the Nascent Local Advertising Industry For this study, we used an integrated method, beginning with