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A Rose by Any Other Name May Smell Different

Why Are the Japanese Titles of Shakespearean Films So Odd?

Kitamura Sae

-received brand name, any reference to the playwright or his plays is generally regarded as helpful for marketing cultural products due to the authority that this name wields. In other words, calling a rose by any other name may damage the established brand image

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Florian Berding and Ilka Lau

Epistemic beliefs are individuals’ beliefs about knowledge and knowing. Research assumes that epistemic messages embedded in learning materials shape learners’ beliefs. In order to provide information about these epistemic messages, this article analyzes 4,169 accounting exercises and 1,265 marketing exercises found in training textbooks for retailers, wholesalers, bank assistants, and industrial business management assistants. A latent class analysis identifies four types of exercises. The findings indicate that most epistemic messages emphasize knowledge that consists of stable, interconnected elements that are not useful for professional situations. Knowledge is transmitted by an authority and does not need to be justified. This article provides ideas on the basis of which exercises in textbooks may be revised.

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Deleuze's Postscript on the Societies of Control

Updated for Big Data and Predictive Analytics

James Brusseau

without spatial divisions and explicit prohibitions. The most pressing question Deleuze asks is, How can there be control if nothing is forbidden? The answer is predictive analytics: data-driven marketing and social media strategies that regulate through

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Rebranding Desolation

The Allure of Israel’s Desert Landscapes

Amelia Rosenberg Weinreb

periphery, 1 including the Negev Desert, required marketing to both donors and residents. Finally, I link these early socialist, collectivist, or centralized nation-building projects directly to a case study of Mitzpe Ramon, a town whose desert desolation

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Inventing Eco-Cycle

A Social Enterprise Approach to Sustainability Education

Sandy Smith-Nonini

Bottle’ about how he built a company called Teracycle that got its start recycling food waste and marketing worm ‘poop’ plant food in used soda bottles. Terracycle went on to market hundreds of products made from waste ’upcycled’ into new products. The

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Whitney Walton The Virtuous Marketplace: Women and Men, Money and Politics in Paris, 1830-1870 by Victoria E. Thompson

Catherine Bertho Lavenir Marketing Michelin: Advertising and Cultural Identity in Twentieth-Century France by Stephen L. Harp

Robert O. Paxton France: The Dark Years, 1940-44 by Julian Jackson

Marianne in Chains by Robert Gildea

Gérard Grunberg François Mitterrand: The Last French President by Ronald Tiersky

Martin A. Schain The Dignity of Working Men by Michèle Lamont

Public Attitudes Toward Immigration in the United States, France and Germany by Joel S. Fetzer

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Marilyn Strathern

This stimulating collection puts agriculture into current conversations on the Anthropocene. In particular it relates, as an effect of the impetus toward defining responsibility, the contemporary sense of urgency that makes “us” find new reasons for thinking of humankind as a whole. The articles carefully unpick this holism, both in terms of people’s varying relations to the circumstances of cultivation or marketing and in terms of populations being divided through offsetting or knowledge-distribution strategies. It is a small extrapolation to observe that the same must be true of the particularity of crops: no more than persons can they be lumped together.

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Thomas Wheatland

The Frankfurt School's first years on Morningside Heights progressed very smoothly. Based on the group's activities and accomplishments, it is clear that its members had not misrepresented themselves to Columbia's sociologists and administrators. The emphasis that had been placed on scientific social research had not been an empty marketing scheme. Members of the Institute for Social Research were throughout the 1930s. This was never more true than during the first five years on Morningside Heights. Although members of the Horkheimer Circle later played up stories of their anonymity and isolation at Columbia, evidence that suggests that such claims were greatly exaggerated. heavily engaged in social research

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Zeynep Kılıç and Jennifer Petzen

This article invites scholars of race and migration to look at the visual arts more closely within the framework of comparative race theory. We argue that within a neoliberal multicultural context, the marketing of art relies on the commodification and circulation of racial categories, which are reproduced and distributed as globalized racial knowledge. This knowledge is mediated by the racial logic of neoliberal multiculturalism. Specifically, we look at the ways in which the global art market functions as a set of racialized and commodified power relations confronting the “migrant“ artist within an orientalizing curatorial framework.

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Jonathan Skinner

This is the first special issue of Anthropology in Action published with Berghahn Books, and we thank them for their involvement and support of the association and its journal. As you will see, in joining up with Berghahn, we are benefiting from their professional publishing team. Further to this, we should benefit over the long term from their marketing. Despite these publishing changes—and we thank the previous publishers and administrative support for their hard work over the years—the journal is retaining its distinct applied niche developed by previous editors and Anthropology in Action members.