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From Ebony to Ivory

‘Cosmetic’ Investments in the Body

Chiara Pussetti

This article discusses the impact of skin colour inequality in the individual aspirations and prospects of social inclusion and success, social mobility aspirations, professional ambitions and career opportunities. Ethnographically, it studies specific forms of cosmetic investments and self-optimisation in Portugal and its effects on the micropolitics of bodies, correlating the agency of individuals (how they empower themselves maximising certain aspects and minimising others) with the ways in which a European white appearance circulates as a form of capital and commodity, creating body narratives that are very much racialised. By inquiring the actual European understanding of value in bodies, we can also understand the colonial legacy and how it is reproduced through the mutation of bodies.