This article investigates direct-to-consumer advertising in Sweden for Gardasil, the HPV vaccine, as a contemporary gendered technology of the adolescent girl body. It explores how, by constructing girls as ideal users of the vaccine, advertising campaigns encourage adolescent girls to vaccinate themselves. Using a feminist visual discourse analysis, the article examines how different girl subjectivities are constructed through advertising, and presented as fit for Gardasil use and consumption. It highlights how, along with their parents, adolescent girls in Sweden are encouraged to assume responsibility for managing the risks of cervical cancer in order to help secure their future health, sexuality and normality. It argues that the Gardasil campaign, in being addressed to individual members of the population, serves to articulate global and national discourses of girlhood, sexuality, (sexual) health responsibility, risk management and consumption.
The Algerian War, French Textbooks and How Violence Is Remembered
French history textbooks occupy a pivotal position in the colonial fracture. They impart difficult knowledge about the Algerian War of Independence, knowledge that impacts the relationships between the communities of memory in France today. Textbook analysis has focused on their verbal content and, recently, in the work of Jo McCormack, on corresponding teaching practices. This article highlights graphic design as one layer of visual knowledge production and primarily contributes to the methodology of textbook analysis with an exemplary multimodal analysis. It reveals a hidden narrative about the postcolonial relationship that is not expressed in words.
The Motorway Aesthetics of Postwar Oslo
Even Smith Wergeland
This article explores the 1965 Transport Analysis for Greater Oslo, a municipal planning document in which the routing of a large urban motorway through Oslo is richly illustrated in a series of drawings and prints. The images on display in the Transport Analysis were widely circulated in the mid- to late 1960s, thereby creating a mobile exhibition that reached a wide audience and connected with a number of other images. Through this circulation, the Transport Analysis became entangled in an intricate visual discourse that aestheticized urban motorways and linked up with radical currents in European postwar architecture. While the Transport Analysis has previously been interpreted quite narrowly, merely as the product of a pragmatic engineering mind-set, this article posits that one must move beyond the technocratic level to unravel its wider meanings.
Culture, Life and Intersectional Identity in Israeli Druze Photography
In this article, I analyse a collection of photographs from the Israeli Druze village Daliyat al-Carmel during the summer of 2015. I locate these photographs of Druze life within the current movement of Israeli/Palestinian photography and mobilise this photographic archive as a form of decolonisation and visual critique relating to the Israeli state. Through a close analysis of photographs documenting residents and activities of Daliyat al-Carmel from the 1930s to the 1970s, I argue photographs of Druze unsettle dominant tropes within Israeli and Palestinian visual discourse. The result is the production of an expanded visibility, which nuances our understanding of Arab Israeli life after 1948 and the intersectionality of the Druze community in terms of culture and Israeli-Palestinian relationships.
– 220 . Christmann , Gabriela B. 2008 . “ The Power of Photographs of Buildings in the Dresden Urban Discourse. Towards a Visual Discourse Analysis .” Forum Qualitative Sozialforschung/Forum: Qualitative Social Research 9 , no. 3 : Article 11
categorising mental schema. The visual discourse triggers the diegesis that Cohn’s panel types describe. As Charles Hatfield explains, ‘the author’s task is to evoke an imagined sequence by creating a visual series’, and ‘the reader’s task is to translate the
The social construction of student activists and the limits of student engagement
usually so peaceful streets. I disagree with Jones where he says that the choice to run that image on the front page, and that image alone, is not politically manipulative. Discourse, including, visual discourse, is powerful and has an impact. The visual