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Anthropology of Tourism

Heritage and Perspectives

Ewa Malchrowicz

On 1-2 June 2015, Poland’s historic city of Kraków, under the auspices of the Ministry of Sport and Tourism, hosted the scientific conference, Tourism Anthropology: Heritage and Perspectives. The conference was organized by Jagiellonian University’s Institute of Intercultural Studies, and the Department of Tourism and Recreation of the University of Physical Education in Kraków, and aimed to draw up a new framework for tourism anthropology. The participating scholars focused on the relationships between man and culture in the context of traveling, which is becoming an increasingly important part of life for the modern man. Guided by the invited keynote speakers and Scientific Committee members—Nelson Graburn of the University of California–Berkeley, Józef Lipiec of Jagiellonian University, Anna Wieczorkiewicz of Warsaw University, and Ryszard Winiarski of the University of Physical Education in Kraków—the conference participants addressed themes pertaining to man as “homo viator,” the experiential dimensions of tourism, relationships between hosts and guests (and other protagonists), gender in tourism, the real and the virtual, forms of cultural tourism, tourism and culture change, the language of tourism and traveling in cultural contexts, and, finally, methodologies and scholarly practice in social scientific research on tourism.

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Wine Tourism in the Temecula Valley

Neoliberal Development Policies and Their Contradictions

Kevin A. Yelvington, Jason L. Simms and Elizabeth Murray

Wine tourism is a growing phenomenon, with tourists enjoying not only wine but a rural lifestyle that is associated with winegrowing areas and the elusive essence of terroir. The Temecula Valley in southern California, a small wine-producing region and wine tourism destination, is experiencing state-led plans for a vast expansion of production and tourism capacity. This article traces the challenges inherent in this development process, and questions the sustainability of such plans regarding the very environment the wine tourists seek out, especially regarding the availability of natural resources, mainly water, needed to fulfil these plans. The article concludes with a call for an applied anthropology of policy that is centred on the articulations of the state and neoliberal capitalism.

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Tourism for Peace?

Reflections on a Village Tourism Project in Cyprus

Julie Scott

On 1 May 2004, the Republic of Cyprus entered the European Union, unaccompanied by the Turkish-Cypriot population in the northern third of the island. The Green Line - the militarized border marking the cessation of hostilities in 1974 - now defines the outer edge of the European Union, creating a fluid and uncertain borderland which has become the focus for ongoing attempts to construct both the new Cyprus and the new Europe. Tourism has a central and contradictory role to play in these processes. It offers an avenue for stimulating economic activity and raising income levels in the Turkish-Cypriot north, and presents an opportunity to develop complementary tourism products north and south which could widen the appeal of the island as a whole and promote collaborative ventures between Greek- and Turkish-Cypriots. On the other hand, such developments face strong resistance from sections of the population north and south, who fear they will lead either to the legitimation and tacit recognition of the Turkish-Cypriot state in the north, or to a return to relations characterized by Greek-Cypriot dominance and Turkish-Cypriot dependence. The paper reflects on the author's involvement in a village tourism development project in Cyprus in 2005-2006 in order to explore what an anthropological approach to the use of tourism for political ends can tell us about conflict, and when, and under what conditions, tourism might be a force for peace and reconciliation.

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Urban tourism via dispossession of oeuvres

Labor as a common denominator

Marc Morell

Most of the anthropology of tourism has focused either on authenticity or on the commoditization of culture. Furthermore, tourism has been looked at as a service sector and, at most, as an urban strategy. Few authors have investigated the organization of (in)formal labor in the tourism industry outside the wage form. I address this gap by looking at the living and dead labor that the production of cultural heritage is about. I argue that the tourism industry transforms long-labored spaces and existing collective use values into commodities. After illustrating this argument with sketches from the Ciutat de Mallorca (Balearic Islands, Spain), I conclude that the relation between the dead labor and the living labor that produce heritage determines people’s differential access to its commoditized outcome.

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Sex, Sleaze, Slaughter, and Salvation

Phoren Tourists and Slum Tours in Calcutta (India)

Atreyee Sen

This article explores the violence and voyeurism in viewing poverty in urban slums. By uncovering the social, economic, gendered, and racialized politics within a small-scale travel industry, I show how the latter cater to certain personal, sexual, and religious curiosities among a breed of travelers visiting developing countries. I did my ethnography in the slums of Calcutta, where travel entrepreneurs organized a range of discreet tours of ghettoes for white foreigners (primarily from Australia or the United States). These popular expeditions offered “sightings,” such as half-naked women bathing at water tanks, ritualistic animal sacrifice, and neighborhoods for prostitutes. While reinforcing stereotypes of the primitive other (as opposed to the exotic other), these secret tours allowed travelers to indulge in a range of emotions, from real life voyeurism to “showing gratitude to God for being civilized.” By emphasizing the ambivalences and contradictions in viewing and representing the other, this article argues further that the immoral and critical gaze of a small group of foreign tourists can affect the nature of morality and commercialism among large sections of the urban poor in India.

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Pilgrimage to the Playas

Surf Tourism in Costa Rica

Stefan Michael Krause

Surf tourism is a largely ignored mode of touristic behaviour in the academy. This investigation adds to a very limited body of work by providing explorations of the significance of surf tourism for surfers and by bringing forward data and observations of the impacts surf tourism has had on Playas Jacó and Hermosa, Costa Rica. Interview, statistical and observation data are used here to argue that: a surfer habitus creates dispositions for many surfers to travel to exotic coastal destinations on the periphery; surf trips to Costa Rica in many ways are experientially similar to pilgrimages; and that surf tourism can be seen to be directly and indirectly associated with many economic, environmental and socio-cultural costs and benefits to the local communities under study. Considering the applied dimension of surf tourism it is argued that surfers may indirectly set in motion a process of development and foreign investment into areas that are ill prepared for large numbers of visitors.

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Religious Tourism

Analytical Routes through Multiple Meanings

Emerson Giumbelli

Translator : Jeffrey Hoff

: Routledge . Badone , Ellen , and Sharon R. Roseman , eds. 2004 . Intersecting Journeys: The Anthropology of Pilgrimage and Tourism . Urbana : University of Illinois Press . Beaman , Lori . 2006 . “ Labyrinth as Heterotopia: The Pilgrim’s Creation

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Introduction

Performing Religion

Ruy Llera Blanes, Sondra L. Hausner and Simon Coleman

performance. While Emerson Giumbelli’s contribution describes the making of a ‘religious tourism’ project in the city of imbituba, Santa Catarina, in southern Brazil, and its implications for a conceptual reconciliation of two seemingly disconnected tropes

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Katherine Smith

The last ASA Network of Applied Anthropologists (APPLY & Anthropology in Action) meeting was held at the IUAES Conference (2013) at the University of Manchester. This meeting was and is, to my mind, an important one for a couple of reasons. Hosted by Dr Jonathan Skinner (Roehampton), it involved looking at the ways in which anthropological knowledge may be used in a corporate environment as well as produced in fieldwork on alternative tourism and migrant leisure.

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Kevin A. Yelvington

Academic social and cultural anthropology concerned with tourism has provided thick descriptions of the tourist exchange in a number of contexts, with exegeses devoted to illustrate the sexualized Other, the appropriation of landscape, the uses of the past in the present, and the detrimental effects of tourism structures on the ‘host’ communities. It has shown us how pilgrimages, beaches and museums become iconic and fetishized in the tourist’s gaze, how the landscape is appropriated and a geographical space is turned into a cultural place. Yet, for applied anthropologists concerned with the impacts of the world’s largest industry on local ‘toured’ populations and how the (unequal) tourism exchange is (unequally) constituted through material and symbolic historical processes, do the theories generated in the academic tradition provide a use-value? Do those anthropologists engaged in community-centred methods such as participatory action research, and working in theoretical traditions through praxis, approach their subject in the same ways as their nonapplied anthropological counterparts? Indeed, what can applied anthropologists, as such, and the consideration of applied projects, contribute to theory in anthropological research on tourism more generally?