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Chaise Ladousa

This article explores representations emergent in discourse about service learning in an effort to understand what gives the notion special value. A job presentation of a candidate for dean of faculty, articles published in a college newspaper, descriptions posted on a college website and commentary offered in an interview with a student demonstrate that representations of service learning are salient in multiple contexts and presuppose the potential to transform the lives of everyone involved. This article identifies one of the discursive constructs making transformation possible – even inevitable – in reflections on service learning, and uses the construct to explore how it shapes a single instance of service learning's failure.

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The Cartoon Controversy

Creating Muslims in a Danish Setting

Anja Kublitz

This article offers a situational analysis of the printing of cartoons about the Islamic Prophet in a Danish newspaper in 2005 and the ensuing demonstration by Danish Muslims. It suggests that rather than simply sparking protests, the 'cartoon controversy' created a space for possible actions and a political platform for Muslims all over the world. Based on a review of the historical development of the national Danish discourse on immigrants, the article conveys how the cartoon controversy became instrumental in transforming this discourse. As a major creative event, it not only ridiculed a dominant religious symbol but simultaneously created a space for the becoming of Muslims in Denmark and beyond.

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Ksenia Gavrilova

In this article I will explore the correlation between the discourse of youths’ out-migration and their attitudes toward the infrastructure of Tilichiki, a small town in Kamchatka. I attempt to contest the perspective that out-migration (resulting in town depopulation) is caused by the perception of social infrastructure as insufficient. The analysis of local discourse shows that negative or positive descriptions of infrastructure, social services and life conditions in the town in general depend on whether the person has plans of leaving the town. This correlation is supported by temporal dimension of one’s life project: the duration of speakers’ residence in the town or the amount of time that they are planning to spend there.

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Pride and Sexiness

Girls of Color Discuss Race, Body Image, and Sexualization

Sharon Lamb and Aleksandra Plocha

Building on research about sexualization in media, body image, and its impact on the development of girls of color, we present a discourse analysis of what the members of three focus groups of teen girls of color, primarily daughters of immigrants, said when asked to talk about what it means to them to be sexy, and about their perceptions of media influence. We focus on interpretive repertoires, contradictions, and discursive strategies regarding race, body image, and perceptions about sexiness.

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Muhammad Ayaz Naseem

This article examines the textual constitution of militarism and militaristic subjects in and by educational discourse in Pakistan. The article focuses on two subjects, namely social studies and Urdu, which are taught in the public school system of Pakistan. In order to examine the constitution of militaristic subjectivities, the author draws upon concepts of poststructuralist theory and critical discourse analysis. The author's main argument is that it is vital to first deconstruct the constructs of war from the minds of people in order for the constructs of peace to be instilled. There are many sites where such deconstruction needs to begin. One of the likely places for such an exercise is in textbooks, for these are sites in which war and violence are or can be constructed and instilled into the minds of future citizens. These are also natural sites for the construction of defenses of peace, for these spaces harbor agency to resist war and violence. This article examines textual and discursive data from Pakistan's educational discourse (mainly curricula and textbooks) to illustrate how war and militarism are constructed by these discourses via curricula and textbooks.

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Andreas Fejes

This article explores how the discourses of the Bologna Process have been accepted and adopted as the dominating ones in European higher education. It consists of a governmentality and discourse analysis inspired by Foucault and based on selected European and Swedish policy documents. The aims of the analysis are to illustrate how governing operates discursively and how it is legitimized, to identify what subjectivities are being shaped and fostered and to de-stabilise the taken-for-granted ideas of the present and so contribute to a space for reflection on how governing and power operate in higher education today.

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Robert Darnton

The article critically explores the different paths chosen by closely related historical disciplines: intellectual history and the history of books. While the former has focused on discourse analysis, the latter has given more attention to the study of diffusion. Historians who study the diffusion of books commonly run into a difficulty: the best-sellers of the past may serve as an indicator of public taste, but they may also be trivial, and they do not necessarily lead to explanations of important events such as the Reformation and the French Revolution. On the other hand, discourse analysis is confined to a narrow band of textual evidence, and thus cannot provide much insight on the values and views of ordinary people caught up in the patterns of everyday life. The author concludes by discussing how the history of books, particularly the history of reading and the history of publishing, can have important implications for the study of discourse.

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Invisible labour

Do we need to reoccupy student engagement policy?

Sarah Hayes

The ‘academic orthodoxy’ (Brookfield 1986) of student engagement is questioned by Zepke, who suggests that it supports ‘a neoliberal ideology’ (2014: 698). In reply, Trowler argues that Zepke fails to explain the mechanisms linking neoliberalism to the concepts and practices of student engagement (2015: 336). In this article, I respond to the Zepke-Trowler debate with an analysis of student engagement policies that illuminates the role of discourse as one mechanism linking neoliberal values with practices of student engagement. Through a corpus-based Critical Discourse Analysis, I demonstrate a persistent and alarming omission of human labour from university policy texts. Instead, the engagements of students and staff are attributed to technology, documents and frameworks. Student engagement is discussed as a commodity to be embedded and marketed back to students in a way that yields an ‘exchange value’ (Marx 1867) for universities.

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Vanessa Stjernborg, Mekonnen Tesfahuney and Anders Wretstrand

This study focuses on Seved, a segregated and socioeconomically “poor” neighborhood in the city of Malmö in Sweden. It has attracted wide media coverage, a possible consequence of which is its increased stigmatization. The wide disparity between perceived or imagined fear and the actual incidence of, or exposure to, violence attests to the important role of the media in shaping mental maps and place images. Critical discourse analysis of daily newspaper articles shows that Seved is predominantly construed as unruly and a place of lawlessness. Mobility comprises an important aspect of the stigmatization of places, the politics of fear, and discourses of the “other.” In turn, place stigmatization, discourses of the other, and the politics of fear directly and indirectly affect mobility strategies of individuals and groups.

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Modern Women in a Modern State

Public Discourse in Interwar Yugoslavia on the Status of Women in Turkey (1923–1939)

Anđelko Vlašić

After the establishment of the Republic of Turkey in 1923, Turkish women gained numerous political, social, and educational rights. Their rapidly improving status was a frequent topic in the public discourse of the Kingdom of Serbs, Croats, and Slovenes (SHS)/Yugoslavia during the interwar years. One can find numerous comments in Yugoslav newspapers and journal articles, monographs, diaries, travel accounts, and other texts of the period on the contrast between the status of women in the “traditional,” “conservative,” theocratic Ottoman Empire and the status of women in the “modern,” “liberal,” secular Republic of Turkey. The Yugoslav media compared the status of Turkish women with the position of women’s rights in Yugoslavia. Through the analysis of interwar Yugoslav public discourse on the status of women in contemporary Turkey, this article aims to reveal the Yugoslav public’s perception of women’s issues through the prism of Turkey as Europe’s “Other” and their self-perception.