The definition of 'applied anthropology' varies from period to period and from culture to culture. However, anthropology's centrality is, in my eyes, unquestionable. With that in mind, a significant part of the discipline's basic principles remained unchanged, despite recent socio-cultural, economic and technological changes sweeping the world in recent years. In this article I wish to present two case studies in which the inherent connection between anthropology, as a discipline, and other professions, is challenged. Through teaching anthropological theories and methodologies to industrial designers and architects I will present a somewhat different approach from those practiced by anthropologists. As a result I will redefine the role of the applied anthropologist as an essential member of the design team.
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