Applied Anthropology Network of the European Association of Social Anthropologists (EASA) started its activities in 2012 and has since then grown to 120 members. The newly established network has already tackled some of the crucial issues in Europe related to applied anthropology, and has so far identified at least three key challenges: (1) how to increase employability of applied anthropologists, (2) how to deconstruct stereotypes about their activities (within and without academic settings), (3) how to boost self-esteem of younger colleagues at the beginning of their applied career.