Numerous authors of comics and graphic novels have used the economic
crisis in the Iberian Peninsula as a narrative frame for social criticism.
Prominent amongst them is the Catalan cartoonist Aleix Saló, who burst
onto the comics scene with his animated YouTube video Españistán, a
book trailer for his graphic novel Españistán: Este país se va a la mierda
[Españistán: This country is going to hell] (2011). This article shows how
Saló offers a humorous and didactic portrait of the devastating effects of the
economic crisis: he does this through multimodality (using specific shapes,
colours, fonts and components of orality) and through creating ‘multimodal
extensions’, intertextual relations between published books and book trailers.
This analysis presents a case study of the multimodal techniques that
authors use to shape and develop their work in the context of the powerful
relationship between text and image in the digital age.
If the inline PDF is not rendering correctly, you can download the PDF file here.