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Social Criticism through Humour in the Digital Age

Multimodal Extension in the Works of Aleix Saló

Javier Muñoz-Basols and Marina Massaguer Comes

Keywords: Aleix Saló; book trailer; comics and graphic novels; economic crisis; humour; Iberian Peninsula; multimodal extension; multimodality

Numerous authors of comics and graphic novels have used the economic crisis in the Iberian Peninsula as a narrative frame for social criticism. Prominent amongst them is the Catalan cartoonist Aleix Saló, who burst onto the comics scene with his animated YouTube video Españistán, a book trailer for his graphic novel Españistán: Este país se va a la mierda [Españistán: This country is going to hell] (2011). This article shows how Saló offers a humorous and didactic portrait of the devastating effects of the economic crisis: he does this through multimodality (using specific shapes, colours, fonts and components of orality) and through creating ‘multimodal extensions’, intertextual relations between published books and book trailers. This analysis presents a case study of the multimodal techniques that authors use to shape and develop their work in the context of the powerful relationship between text and image in the digital age.

Affiliations

Muñoz-Basols, Javier - University of Oxford

Massaguer Comes, Marina - Universitat Oberta de Catalunya