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Regulating Multiplexes

The French State between Corporatism and Globalization

Graeme Hayes

Since the mid-1980s, the growth of multiplex cinemas has transformed the social, industrial, and spatial logics of film exhibition across western Europe. Pioneered in the United States, where they were developed in the mid-1970s as “destination anchors” in suburban retail centers, multiplexes first appeared in Europe in Belgium (as early as 1975), Sweden (1980), and the United Kingdom (1985). In France, multiplex development started comparatively late; a first wave of comprehensive theater modernization and rationalization, launched in the 1960s, had already created a distinctive national model of multiscreen complexes (such that one observer was moved to argue that, by the late 1980s, “without false modesty, France’s film theaters are the most attractive in Europe and among the best in the world”).

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