According to Leisering in his editorial in this journal, the idea of the “social” not only concerns social services as found in textbooks on social policy, it also “reflects a culturally entrenched notion of the relationship between state and society – a recognition of the tension between the ideal of political equality and socio-economic inequality, and of a collective responsibility by the state for identifying and redressing social problems” (Leisering 2013: 12). Theorizing “social quality” began in Europe at the end of the 1990s, in reaction to the increasing tendency to reduce the European Union’s operation to an “economic project.” In an ideological sense this reduction was legitimated by decoupling the economic dimension from the socio-political and sociocultural dimensions and leaving the latter two to the authority of the EU member states. The presupposition on the part of neoclassical economics and mainstream political and sociological studies of a duality between “the economic” and “the social” paved the way for this move. Therefore social quality scholars started to theorise ‘the social’ anew to go beyond the duality of the economic and the social In practice, nation-based policies became subordinated to the European-oriented financial and economic politics and policies that were being used to address the globalization of production and reproduction relationships (Beck et al. 1997). This shift became seriously strengthened by the revolutionary development and application of new communication technologies.