The sporting news1 that received the most media attention in the summer
of 2006 was not the Italian victory at the World Cup but rather the
Calciopoli scandal2 that shook the world of calcio (soccer). A distinctive
characteristic of the scandal was that it involved principally the
major clubs, in particular, Juventus, the richest and most successful
club in Italian soccer. Although not the first crisis in its history, it was
undoubtedly treated as one of the most serious catastrophes ever
recorded in Italian soccer, portending the end of the credibility and
sustainability of a model of business that, with its rules and its system
of consolidated relations among its main actors, had until then characterized
Italian professional soccer.
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