In the middle of last year, a large survey in the Netherlands revealed that the average Dutch person dedicates seven hours per day to “media consumption.” That is the gross value, the surveyors assure us. The net value is 5.5, meaning that 1.5 hours are spent multitasking, such as watching TV and surfing on the net, or “tweeting” (on Twitter) during a football match. Remarkably, using the cell phone while driving would not qualify as multitasking as the car is not considered to be a medium. Users know better, as we will see in this issue, and mobility researchers are devising conceptual frameworks that are adequate to the complex and multiple relations between diverse media.
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